Lobo, Carla Azevedo

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Lobo

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Carla Azevedo

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Carla Azevedo Lobo

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Carla Azevedo Lobo é doutorada em Gestão pela Universidade Portucalense. É Professora Auxiliar da Universidade Portucalense e leciona em cursos de Licenciatura, Mestrado e Doutoramento, na área das Ciências Empresariais. É também Coordenadora do Curso de Licenciatura em Gestão, desde 2010. É investigadora do REMIT (Research on Economics, Management and Information Technologies). Foi a Investigadora Responsável do Projeto de Investigação ("IEcPBI”) na área dos Negócios Internacionais, financiado pelo COMPETE 2020, FEDER e FCT, entre 2018 - 2022. Afiliação: Investigadora do REMIT - Research on Economics, Management and Information Technologies (departamento: DEG)

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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Search Results

Now showing 1 - 4 of 4
  • PublicationOpen Access
    The impact of market orientation on the internationalisation of SMEs
    2020 - Fernandes, Cristina; Ferreira, João J. M.; Raposo, Mário; Lobo, Carla Azevedo
    Purpose – A key point in the internationalisation process of companies comes with the choice of international market. Following this choice, the results companies may thereby obtain help in measuring their level of international performance. This study aims to measure the impact of internationalisation processes in keeping with company market orientations (MOs) through measuring their effect on international performance. Design/methodology/approach – The authors obtained the data from a questionnaire sent out by email to a total of 8,103 exporting companies and/or with interests in exporting (the study population) registered in the AICEP-Portugal Global database that provided the email addresses of the company representatives responsible for internationalisation. The authors received a total of 320 valid responses (sample). Findings – The results display a positive MO effect both on internationalisation processes and on international performance. The authors also note the importance of studying the influence of strategic orientations on internationalization processes, motivated by the particular SME’s characteristics. Originality/value – The authors aim to contribute to the study of the influence of the MO, both upstream and downstream, thus seeking to verify its impact on internationalization processes.
  • PublicationOpen Access
    The interplay of innovation and internationalisation in the foreign market entry mode and international market selection process of SMEs
    2023-12-15 - Azevedo, Mónica; Lobo, Carla Azevedo; Santos-Pereira, Carla; Durão, Natércia; Gerschewski, Stephan
    In an interconnected, globalised world where the success of companies increasingly relies on internationalisation, innovation has emerged as a crucial strategic decision for firm’s strong development and competitiveness. While there tends to be a consensus in the literature regarding the growing significance of internationalisation and innovation, certain questions arise regarding the relationship between innovation and entry modes with lower market commitment as well as destination markets with lower risks. This study aims to investigate whether a discernible pattern of relationship exists between internationalisation modes, destination markets, and innovation among small and medium-sized Portuguese firms. To accomplish this research objective, we developed and distributed an online questionnaire survey and collected empirical data from Portuguese SMEs. The final dataset consisted of 310 valid responses, which were subjected to statistical analysis using IBM SPSS 27.0 Statistics software. Considering the categorical nature of the data (measured on a nominal or ordinal scale), we applied robust quantitative analysis techniques. More specifically, we employed exploratory statistical analyses, including univariate and multivariate exploratory factorial analysis (EFA), as well as inferential analysis (e.g., Spearman's correlation and Chi-square test for correlation analysis, and Mann-Whitney nonparametric test). Our findings provide empirical evidence that companies employing internationalisation modes requiring greater commitment, along with those targeting geographically and psycho-logically distant destination markets, tend to attach greater importance to innovation as a determinant of internationalisation. Our study carries important theoretical and practical implications.
  • PublicationOpen Access
    Factors affecting SMEs’ strategic decisions to approach international markets
    2020 - Fernandes, Cristina; Ferreira, João J. M.; Ortiz, Marta Peris; Lobo, Carla Azevedo
    The internationalisation challenges that face all companies are no longer the exclusive concern of multinationals. Participation in the international marketplace has become a reality for large firms and small and medium-sized enterprises (SME) alike. This kind of participation can be rewarding for both companies and employees. The markets that SMEs enter and the success of this entry depend on several factors such as cultural differences, company tradition, venture capital, products and competitors. The goal of this study is therefore to understand whether the characteristics of the external market, the characteristics of the company itself and the barriers to internationalisation influence the strategic approach that SMEs adopt in their internationalisation processes. Using data on 320 Portuguese SMEs, we apply multivariate analyses to test the dimensions of internationalisation. We find that the decision of SMEs to internationalise involves an institutional change in response to external pressures in the home country. SMEs under greater institutional pressure not only tend to expand further but also engage in their initial international activities more radically.
  • PublicationOpen Access
    Innovation and internationalisation: Is there a connection with entry modes and destination countries? [abstract]
    2022-07 - Azevedo, Mónica; Durão, Natércia; Lobo, Carla Azevedo; Santos-Pereira, Carla
    In a globalized world where internationalisation plays a crucial role for the success of companies, innovation is also proving to be a key strategic decision for their development and competitiveness. Despite the broad consensus on the growing importance of internationalization and innovation for companies, some questions arise: Is there a link between innovation and internationalization? Does the relationship between internationalisation and innovation differ according to entry modes? Does the importance of innovation differ between destination markets? Taking into account a sample of Portuguese companies, this study seeks to answer mainly the last two questions. Thus, the goal is to explore whether it is possible to establish a pattern of relationship between internationalisation modes, destination markets and innovation for Portuguese firms. To achieve the objectives, we set out to accomplish in this work, we used data gathered through an online questionnaire survey. A questionnaire was designed and sent by email to 8183 companies from the AICEP database. From the data collected we gathered 310 valid responses, which were then processed by IBM SPSS Statistics 27.0 software. Quantitative Analysis were used and given the nature of the data (categorical variables measured on a nominal or ordinal scale), the statistical methods used were Exploratory Analysis (Univariate and Multivariate Exploratory Factorial Analysis- EFA) and Inferential Analysis (Correlation analysis: Spearman´s correlation and Chi-square test, and Mann-Whitney nonparametric test). According to the results, we can find empirical evidence that are indeed the companies with internationalisation modes that require greater commitment, as well as with geographically and psychologically more distant destination markets, the ones that attach greater importance to innovation as a determinant of internationalisation.