Lobo, Carla Azevedo
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Lobo
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Carla Azevedo
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Carla Azevedo Lobo
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Carla Azevedo Lobo é doutorada em Gestão pela Universidade Portucalense. É Professora Auxiliar da Universidade Portucalense e leciona em cursos de Licenciatura, Mestrado e Doutoramento, na área das Ciências Empresariais. É também Coordenadora do Curso de Licenciatura em Gestão, desde 2010. É investigadora do REMIT (Research on Economics, Management and Information Technologies). Foi a Investigadora Responsável do Projeto de Investigação ("IEcPBI”) na área dos Negócios Internacionais, financiado pelo COMPETE 2020, FEDER e FCT, entre 2018 - 2022.
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Investigadora do REMIT - Research on Economics, Management and Information Technologies (departamento: DEG)
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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
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Publicação Acesso Aberto The importance of the skills in business digitalization for the internationalization strategy: Evidence for Portuguese firms2020 - Santos-Pereira, Carla; Durão, Natércia; Moreira, Fernando; Lobo, Carla AzevedoTo meet the requirements of both national and international competition firms need to engage in a continuous innovation process and constantly restructure their operations. Firms must find new ways to develop a competitive advantage, which entails searching for and acquiring new skills, resources and competences. Traditional theories of internationalization focused mainly on multinational firms, giving less importance to entrepreneurs with their small businesses. However, the development of the business world has been breaking all boundaries with the increasing internationalization of firms, not dependent on their size, activity sector or geographical area of origin. It is also widely acknowledged that organizations have suffered a large evolution at the technological level where the traditional barriers of information and knowledge transferring have been progressively eliminated. Digital transformation (DT), in business practice can enable significant competitive advantage. DT can also be seen as a deep and accelerating transformation with regard to processes, activities, competences and models, in order to take advantage of the changes and opportunities offered by the inclusion of digital technologies into an organization. In the literature of business internationalization, a large number of scientific studies focus on the determinants of internationalization and more specifically, on their relationship with the success / failure of internationalization. However, few of them analyze the entrepreneur’s perspective. Therefore, this work aims to present a study focused on the entrepreneur’s perception about the internationalization process of his company, more specifically, about the factors that enhanced the company entry into foreign markets as well as the constraints found in this process. In this project, through an empirical study from a sample of 195 Portuguese International firms, we intend to confirm if the integration of technological innovations in business practice can enable significant competitive advantage including in business internationalization.Publicação Acesso Aberto Digital Transformation Strategies and AI Gen for Sustainable Business Development2024-06-30 - Santos-Pereira, Carla; Lobo, Carla Azevedo; Moreira, FernandoThe Special Issue "Digital Transformation Strategies and AI Gen for Sustainable Business Development" delves into the pivotal role that digital transformation and artificial intelligence (AI) play in fostering sustainable business practices. This Special Issue explores the intersection of cutting-edge AI technologies and digital strategies, highlighting their potential to drive sustainability in various business sectors. Emphasis is placed on how these technologies can be leveraged to enhance efficiency, reduce environmental impact, and create innovative business models that prioritize long-term ecological balance. The articles within this Special Issue examine case studies, theoretical frameworks, and practical implementations of AI and digital transformation, providing a comprehensive overview of their benefits and challenges. Key topics include the integration of AI in supply chain management, the development of smart cities, the role of big data in sustainability, and the ethical considerations of AI deployment. This collection aims to provide valuable insights for academics, industry professionals, and policymakers interested in the sustainable evolution of businesses through advanced technological interventions.Publicação Acesso Restrito Go international with digital transformation2024-07-01 - Lobo, Carla Azevedo; Moreira, FernandoSem resumo disponível.